Kespro Delivery Service

Overview

‍As the sole designer in a team of developers working on the Toimitukset app for Kesko's clients, my role was to lead the design process from concept to implementation. By collaborating closely with the development team, I ensured that the app met the needs of Kesko's B2B logistics operations while delivering a seamless user experience.

‍

Part 1: Concept Design

‍

Steps

• Analyzed existing logistic processes and identified pain points and opportunities for improvement.
• Brainstormed with the team to conceptualize features and functionalities that would streamline shipment and order management.

Findings

• Discovered the need for a centralized platform to track shipments, manage orders, and communicate with clients effectively.
• Identified the importance of real-time updates and notifications to keep clients informed about the status of their orders.
• Recognized the value of customizable reporting tools to provide clients with insights into their logistics performance.

‍

Part 2: User Experience Design

‍

Steps:

• Developed wireframes and prototypes to visualize the app's structure and key user workflows.
• Conducted usability testing with Kesko's clients to gather feedback and iterate on the design.
• Collaborated closely with the development team to ensure that the user experience aligned with technical requirements.

Findings:

• Refined the user flow to simplify complex processes and minimize the number of steps required to complete tasks.
• Incorporated intuitive navigation and clear calls to action to guide users through the app seamlessly.
• Adjusted the design based on user feedback to enhance usability and address pain points effectively.

‍

‍

Part 3: User Interface Design

‍

Steps:

• Created high-fidelity mockups with a focus on visual consistency and branding in line with Kesko's guidelines.
• Implemented a clean and professional design aesthetic to instill trust and confidence in the app's users.
• Iteratively refined the UI elements based on feedback from stakeholders and usability testing.

Results:

• Developed a visually appealing interface that reflects Kesko's brand identity and values.
• Achieved high user satisfaction and engagement through an intuitive and user-friendly design.
• Delivered a finished version of designs to development team, quipped with features that meet Kesko's clients' needs and streamline B2B logistic operations.

‍