Mimmit Sijoittaa Brand & Website Renewal
Mimmit Sijoittaa is a Finnish non-profit organization that promotes and supports women's financial literacy and investing. The organization had a website that was outdated, difficult to naviate, and did not accurately represent its mission and values. As a result, they decided to undergo a brand and website renewal.
I co-created new brand and website for Mimmit Sijoittaa in collaboration with other agency.
The first step in the process was to conduct research and gain insights into their target audience's needs and preferences. We discovered that their target audience was primarily women who were interested in investing but lacked the confidence and knowledge to do so. We also learned that their audience preferred websites that were easy to navigate, visually appealing, and provided helpful resources and educational materials.
With this information, we started to develop a new brand identity that reflected Mimmit Sijoittaa values and mission. The new brand identity was modern, and playful, and conveyed a sense of empowerment and education.
The new website featured a clean, modern design with a focus on usability and user experience. It included easy-to-use navigation menus, clear calls to action, and helpful educational resources and tools. The website also featured a blog with articles on investing, financial literacy, and women's empowerment.
The results of the brand and website renewal were immediately apparent. The new website received positive feedback from users and was more effective in attracting and engaging the target audience.
In conclusion, Mimmit Sijoittaa's brand and website renewal was a success. By conducting research and gaining insights into their target audience's needs and preferences, we were able to develop a new brand identity and website that accurately reflected their mission and values. The new website was more effective in attracting and engaging Mimmit Sijoittaa target audience, resulting in increased website traffic, engagement, and donations.